Chen Xiaorong from China Daily
China Daily editorial and training department deputy director Chen Xiaorong
On the scene, Chen Xiaorong focused on the "3 W theory" which showed a way to protect the intangible cultural heritage from three aspects of WeChat (WECHAT), microblogging (WEIBO) and micro-video (WEISHIPIN). Nowadays, the protection work of intangible cultural heritage in China has penetrated into many colleges and universities. "Intangible heritage protection is not only the vision of youth but also the goal of all human beings. More people will participate in the work through the spread of relevant knowledge by new media and young people,” she said.