Hunan to Promote Animation-Tourism Integrated Development
The 5th Huxiang Animation Month and the Changsha International Animation and Game Carnival will be held at the HB (Changsha) Film Town Park between September 10 and 15, 2019.
Animation cultural creative products (Photo/Tang Xiaoqing)
“We hold the animation and game event at a scenic spot for the first time. This is a trial to combine animation and tourism for an integrated development,” said Xiao Lingzhi, Hunan Provincial Department of Culture and Tourism CPC Leadership Group member and deputy director, at a news conference on August 28. During the event, animation elements will be seen everywhere at the park. Interactive games, and AR and VR technologies will help present the park’s cultural background. Animation, games, and tourism are combined to create more digital and cultural experience for visitors.
The event is hosted by the Publicity Department of the CPC Hunan Provincial Committee, and the Hunan Department of Cultural and Tourism. Various activities will be launched, focusing on animation, games, AR and VR technologies, AI entertainment, new technology, and derivative products. A number of famous animation and game producers from home and abroad will participate, including KOCLA, China Animation Comic Game Group, Huawei, Alibaba Cloud, and Golden Eagle Cartoon. They will present their IP products, such as Maiji, Homer & Landau, Sammy and Jimmy, and Ultraman Heroes Recall.
There will be original cartoons, animation, games, derivative products, project promotion, mobile games, animated films, and AR/VR technical release. Industrial chain products, such as AR/VR creations, IP authorization, derivative products, commercial operation, value-added services, and e-sports, will be promoted at the event. Beyond that, new technology utilization in amination and games will be introduced, including AI, 5G, hologram projection, and ultra high definition (UHD).
Cosplay performers (Photo/Tang Xiaoqing)
“Animation talents meeting, enterprise promotion, and achievement exhibitions will be held to showcase Hunan’s animation and games industrial chain,” Xiao said. The Publicity Department of the CPC Changsha Municipal Committee will release related policies and promote Changsha animation companies and projects, to attract more animation talents to start business in Hunan.