Hunan Participates in 15th CICIF in Shenzhen
Hunan delegation will attend the 15th China (Shenzhen) International Cultural Industries Fair (ICIF) between May 16 and 20, 2019.
Focusing on “Innovation, Integration and Development”, a “1+2” exhibition mode has been adopted: a comprehensive hall and two special halls (Animation Game Hall and Changsha Hall) are set up to showcase Hunan latest achievements in cultural innovation and “culture plus”.
Regarded as the main exhibition area, the comprehensive hall displays 7 parts, including 5 state-owned cultural enterprises directly under the Hunan government (including Hunan Publishing Investment Holding Group, Hunan Broadcasting System, Hunan Daily Newspaper Group, Hunan Sports Industry Group, and Hunan Performance Group), Malanshan Cultural Creation Industrial Park, and Cultural Tourism Integration (including intangible cultural heritage items). Pictures, texts, videos, and interactive activities are good ways to showcase the new achievements in Hunan's cultural and sports reform, including new products, technologies, and services of these enterprises, cultural tourism advances, and construction progress of Malanshan Video Industrial Park.
The design of the Changsha Hall is inspired by “Belt and Road” Initiative. Its primary color element is golden.
Animation Game Hall has six exhibition areas featuring publicity, brand display, innovation, integration, future new consumption, and business negotiation. The publicity exhibition area will focus on the achievements of Hunan animation and game industry in 2018 and Hunan outstanding animation works celebrating the 70th anniversary of founding of the People’s Republic of China.
On May 17, the management committee of Malanshan Video Cultural Creation Park will hold a seminar to invite Hunan cultural leaders to participate in the co-building of the Malanshan Cultural Creation Park.
On May 18, Hunan Daily will hold the “Huxiang Art Summit Forum” to promote Hunan art works to the world. It will be Hunan art market’s new window to the outside world.