“Long Ping Rice” Becomes China’s Global Calling Card
Recently, Yuan Long Ping High-Tech Agriculture Co., Ltd. (hereinafter referred to as “Long Ping High-Tech”) completed its agricultural cooperation project’s first phase in Nepal. Over the past three years, the project promoted hybrid rice in five Nepal provinces, increasing yields by 40% to 100%.
Rice are broadly planted in the “Belt and Road” countries and regions, which are the major targets of Long Ping High-tech’s “going global” plan. Beginning from seed trade, Long Ping High-tech developed its business to foreign-aid training and technical cooperation, and established R&D centers in cooperative countries and overseas subsidiaries. An international marketing pattern featuring “international assistance” and “overseas marketing” has been formed.
Long Ping High-tech is Chinese first “foreign-aid hybrid rice technical training base”, and a “foreign-aid project undertaker”, authorized by the Chinese Ministry of Commerce. It is one of the five Chinese agricultural foreign-aid institutions. It has completed 18 technical cooperation projects, and undertakes 12 ongoing ones. Its 149 inter-governmental human resource development trainings, benefited nearly 10,000 trainees from over 100 “Belt and Road” countries. “Foreign-aid projects fostered a large number of agricultural officials, researchers, and technical personnel for the recipient countries. They make “Long Ping rice” a global calling card of China, and facilitate Long Ping High-tech’s international marketing,” said Huang Dahui, deputy director of the Long Ping High-tech International Training Institute.
In recent years, Long Ping High-tech developed its international business to India, Bangladesh, Pakistan, the Philippines, Indonesia, Viet Nam, Brazil, and East Timor. The annual hybrid rice seed sales exceeds 5,000 tons, making an annual revenue of 190 million CNY in international business.
“A ‘1+N’ international R&D layout was shaped – with the Sanya seed R&D subsidiary as the core; the key R&D centers in India and the Philippines; supported by the breeding centers in Pakistan, Bangladesh, Viet Nam, and Myanmar; and, extending to Southeast Asian and South Asian rice-planting countries,” said Chen Zhixin, vice president of the Long Ping High-tech. At present, Long Ping High-tech has 23 rice varieties developed in foreign fields.