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Time-honoured brands popular this Spring Festival

Updated: 2018-02-14


The market of the special purchase for the Spring Festival is hot before the arrival of the Festival. Citizens are busy with their special purchase for the Lunar New Year. A host of time-honoured brands are like hot cakes on malls, supermarkets and e-commerce platforms.


Jiuruzhai , a brand selling pastries, is among these time-honoured brands. Its flagship store on Zhongshan Road was crammed with shoppers on Feb 12, when pastries on shelves, such as rice cakes, eight-treasure rice puddings, crunchy candies, snow jujube and sesame glutinous rice balls, were snapped up. Mr. Chen who bought two bags of pastries for 200 RMB said, “the pastries of time-honoured brands are of high quality while not so expensive. My family has a few elder members and these pastries are good presents for them on my Spring Festival visits to them.”


Tan Weiya, general manager of Jiuruzhai, said their flagship stores usually received long queues of customers in the couple of days before the Spring Festival. The daily sales volme amounted to over 20,000 RMB for each store. “Our pastries are often in short supply since they are made by hand and sold on site,” said Tan.


Mafusheng, a brand selling fried pastries, is also on the list of this year’s hot time-honoured brands. Its head flagship store at Xuegong Street receives continuous stream of shoppers everyday. Ms. Wang is one of these shoppers who works in Guangzhou and comes back to Changsha on vocation. She bought more than ten bags of fried pastries not only for this Spring Festival but also for his collegues in Guangzhou. “Only these kinds of snacks can bring you an aura of Lunar New Year,” said Ms. Wang.


Ma Peng, President of Mafusheng, introduced the company launched a few new gift packages for this year’s Spring Festival, conveying a strong sense of nostalgia and childhood. This year the company has a longer sales period for Spring Festival than previous years.


According to Changsha Municipal Bureau of Commerce, time-honoured brands, such as Jiuruzhai, Mafusheng, Nanbeite and Huogongdian, are favored by consumers thanks to their historic background, high quality, brand effect and social reputation.

By:Wu Qi
Source:Changsha Evening News