Hunan Embroideries sell well in 20 countries and regions
Reportedly, as a calling card for interaction between Hunan and outside world, Hunan Embroidery City Group received orders worth 1.5 million dollars at Canton Fair. Embroideries produced by the group gain fame for their local characteristics and distinct national art styles at home and abroad. Its sales volume doubled year on year from January to April in 2017.
“In countries along Silk Road originating from silk trading, people usually use silk in their daily life. Thus, they all have a positive and open attitude toward Hunan embroideries.” General manager of Hunan Embroidery City Group Zeng Yingming said. Relying on the Belt and Road Initiative, Hunan’s embroidery industry has kept pushing ahead with innovation, opening up and reform, and currently welcomes new opportunities for further development.
In 2016, Hunan Embroidery City Group set up a subsidiary in Australia, and held a complimentary exhibition on Chinese embroidery and calligraphic art. The exhibition focused on Hunan embroideries. It has helped Hunan embroideries expanse into more than 30 markets, and the value of the orders rose from 100 thousand to about 500 thousand dollars. After that, the group has exhibited embroideries in UK and Russia. Since they combine with local culture and life styles, Hunan embroideries are popular with foreigners. Some characteristic patterns can be stitched on products, such as French tulips, roses favored by Spanish females and parrots with popularity in Australia. Nowadays, embroideries produced by the group sell well in 20 countries and regions, including South Korea, Australia, Spanish and France. “Every exported embroidery product reflects and transmits our national culture to other countries.” According to Zeng Yingming, Hunan Embroidery City Group will add 5 million dollars for outbound investment to build an “overseas Hunan embroidery city” in Australia and Russia respectively.
By Lin Chunyou
Source: Changsha Evening News