Special Production and Marketing-Matchmaking Platform Established
A press conference discussing Hunanese, high-quality agricultural products production and marketing-matchmaking was held in Changsha on June 4, 2018. Yuan Yanwen, Hunan Provincial Agriculture Commission (HNAC) Party Leadership Group secretary and director, announced that HNAC will cooperate with the Hunan Better Life Group. They will organize production and marketing-matchmaking activities and featured agricultural products promotion fairs at fixed venues on the last Friday of each month.
The first session will be held at the “Four Points by Sheraton” Hotel on June 29. High quality agricultural products from 51 of Hunan’s poorer counties will be presented at a special production and marketing-matchmaking meeting. After that, each event will also select one, or two, cities or a prefecture, as the main body to carry out production and marketing-matchmaking of local high-quality agricultural products.
It was said that Hunan has 530 provincial-level modern agricultural industrial parks. This includes 100 comprehensive ones and 430 typical ones. The total number of provincial “three qualities labels and one mark” certifications has reached 3,500. There are 2,020 pollution-free agricultural products; 1,213 green foods; 207 organic agricultural products; and, 60 geographical indication products. In the past two years, Hunan has launched selection activities such as top-ten agricultural region public brands, top-ten agricultural enterprise brands, and top-ten agricultural products. This cultivates many highly competitive Hunan agricultural products.
The three qualities labels are 1. pollution-free agricultural product label, 2. green food label, and 3. organic agricultural product label.
The mark refers to a geographical indicator mark.
Translator: Yu Jiangjiang
Chinese source: hn.chinanews.com