Another feather on Changsha's cap - National Advertising Industry Park
A national level advertising industry park opened up in Changsha's Tianxin district on Nov 21, which is expected to boost an industry chain centering on advertising creativity, new media and mobile Internet in Hunan provincial capital, Changsha Evening News reported.
The Changsha National Advertising Industry Park was among the first batch of nine national advertising industry parks authorized by the Ministry of Finance and the State Administration for Industry and Commerce (SAIC) in 2012. And it's the only one which had got the license before construction work even started.
Before the opening, building areas of 210,000 square meters have been completed, which involve investment of 1.6 billion yuan. With a planned building area of 800,000 square meters, the total investment for the park will reach 3.5 billion yuan. As of July 2015, 372 enterprises including brands such as the Xinhua News Agency, Hunan Satellite TV, CNTV and Tus-Holdings have already got their offices operational in the park. The registered capital involved reached 1.79 billion yuan ($279 million).
Also, to achieve industrial output value of 10 billion yuan in 2016, it is expected to introduce and cultivate around 200 more advertising ventures to the park. By 2020, it could be leading the central and western regions as an advertising and new media park.
Observers say that the cultural creative industry and advertising sector of Central China's Hunan province have quite a competitive edge nationwide. Zhang Guohua, department chief of the SAIC Advertising Division predicts bright future for the advertising industry in Hunan. According to Xu Hongyuan, deputy Party chief of the provincial capital Changsha, the advancement of the advertising industry park is a significant move for Changsha to grow into a modern metropolis featuring both international qualities and Hunan cultural identities.
By Zhang Qiong, edited by Shahnawaz Akhtar
Source: Changsha Evening News