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Changsha presents cultural brand to the world

Updated: 2017-11-20

 

Changsha, capital city of Central China's Hunan province, is stepping up efforts to promote its cultural brand in the global context after being awarded with the title of 2017 Culture City of East Asia.

 

Changsha joined the Forum on Cooperation between ECOC (European Capital of Culture) and EACC (Culture City of East Asia) held in Shanghai from Nov 14 to 15. It was the first time for the city to attend such a forum as a Culture City of East Asia.

 

The forum, hosted by the Minister of Culture of China and European Commission's Directorate General for Education and Culture, featured an opening ceremony, mayor forum and expert panels.

 

An ensemble from Changsha plays traditional instruments, impressing at the forum held in Shanghai on Nov 14. [Photo by He Yaling/icswb.com]

 

More than 150 cultural experts, heads of cultural organizations, and mayors of representative cities previously honored as Culture City of East Asia attended the event, sharing insights on the positive role of culture in boosting economic growth and harmonious social development.

 

Changsha kicked off the opening ceremony with its featured artistic program, demonstrating the unique charm of combined East Asian and European culture. In addition, Changsha showcased its achievements in cultural preservation and innovation at the ceremony, and joined the panel discussion on cultural construction.

 

Changsha performers showcase traditional culture at the opening ceremony of the forum in Shanghai. [Photo by He Yaling/icswb.com]

 

The title of 2017 Culture City of East Asia was the first international cultural name card for Changsha, which has also joined the Creative City Network as a City of Media Arts, recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO).

 

The Culture City of East Asia program was established by China, Japan and South Korea in 2013, and aims to promote cultural diversity in East Asia and enhance mutual understanding among the three East Asian countries. The European Capital of Culture, initiated in 1985, is a one-year cultural project that selects two or more EU member states annually and brings winners a chance to show their cultural heritage, development and innovation.

 

Changsha Mayor Chen Wenhao delivers a speech at the Forum on Cooperation between ECOC and EACC held in Shanghai from Nov 14 to 15. [Photo by He Yaling/icswb.com]

 

Source: Changsha Evening News